We know that
warm, delicious food is never just a meal,
tasty food makes life taste better.
The very thing that keeps us alive,
has the awesome power
to make us feel more alive.
We want to help
the world enjoy every
moment, because life
tastes better when you
bibigo,
Live Delicious
Our Brand Logo
Our Brand Story
bibigo, our brand name, is derived from our guiding philosophy of 'bibim',
which embodies the art of skillfully blending diverse ingredients to create extraordinary flavors.
The circular holding shape of the logo is inspired by people passing dishes
around the Bapsang, with energy and excitement. It symbolizes connection
and fosters a sense of togetherness globally.
Within the logo shape, we have a new customized wordmark
that reflects the Korean passion and boldness of our approach to everything we do,
and we wear our Korean heritage with pride, giving the Hangeul (Korean characters)
a prominent position, as we look to help spread K-Food to all four corners of the globe.
Our
Journey
bibigo around the world
More than 100 different Korean food products are sold in more than 70 countries around the world.
Representing the taste of Korean food,
bibigo is increasing the value of Hansik all over the world.
KOREA