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Our Story
bibigo is the global #1 Korean cuisine brand dedicated to sharing authentic and modern Korean flavors with the world
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  • bibigo, created by CJ CheilJedang, the No.1 food company in Korea with years of expertise in Korean food, takes 5,000 years of delicious Korean food history and updates it for today ’s modern lifestyles. Inspired by authentic recipes, bibigo is sharing the best in Korean foods and flavors, a healthy culture that is created from nature and man, with the whole world. korean food 1
  1. 01Korean cuisine comes from a healthy and fresh food culture that embraces ‘Korea’s nature’.

    Korean cuisine reflects the nature of Korea. From fresh seasonal vegetables and herbs that can be enjoyed in various ways depending on the season, to healthy fermented foods that are aged according to nature's timetable by embracing the cold and heat, to various natural ingredients grown in the sea on three sides of the Korean peninsula, mountains and green fields, and special recipes for each region, Korean cuisine is healthy food nurtured by the sky, embraced by the earth, and made by people.

  2. 02Korean cuisine is a food of harmony and balance.

    It is largely based on serving rice, soup, and side dishes as one complete meal. The harmony of color and taste of the various dishes satisfies the five senses while eating, and each meal is nutritinoally balancend between carbohydrates, protein, and fiber in each dish to maintain healthy lifestyle.

  3. 03Korean food contains the philosophy of ‘Bibim’.

    ‘Bibim’ refers to the act of communicating with each other, sharing what is good, and filling in what is lacking. Bibimbap, a combination of rice, vegetables, herbs, meat, and fermented sauce, embodies the philosophy of bibim, which symbolizes harmony and balance, creating a perfect balance of taste and nutrition within a single bowl.


- Korean Meat Dishes -

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    Korea’s favorite meat dish, Bulgogi
    Bulgogi is Korea’s most well-known barbeque dish, featuring thin slices of beef marinated in sauce and then grilled to perfection. Of course, one can choose to grill it well done or rare. Bulgogi is the sole example of meat being marinated and then grilled in human culinary history. Bulgogi is also the favorite meat dish of many Koreans. The beef should be marinated for at least 12 hr to tenderize the meat and allow the flavors to be well absorbed. The marinade made from soy sauce, honey, chopped green onions, garlic, and pepper imparts the characteristic harmony of sweet and savory flavors. Vegetables, such as mushrooms, carrots, and cabbages, may be added to create a filling yet nutritious and healthy meal.
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    Bulgogi is for everyone
    Back when there were fewer options for eating out, Bulgogi was the first choice for large gatherings or festivities. Against the backdrop of sizzling juice on the grill, grownups knocked back glasses of schnappses, while kids spooned the sweet juice onto the rice. Ttukbaegi (hot earthenware bowl) allows Bulgogi to be enjoyed warm regardless of the time.
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    A enormous potential for reinvention
    Traditional Bulgogi on rice is served au jus with the intention of using the rice to mop up the juice, but dry Bulgogi on rice offers a way of enjoying beef without the mess. Dry Bulgogi is also suitable for lunchboxes or picnic boxes and goes exceptionally well with a sandwich or a taco. Skewers of dry Bulgogi are guaranteed to be a hit in parties. Bulgogi was, after all, fundamentally a dish for guests.
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