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Our Story
bibigo is the global #1 Korean cuisine brand dedicated to sharing authentic and modern Korean flavors with the world
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  • bibigo, created by CJ CheilJedang, the No.1 food company in Korea with years of expertise in Korean food, takes 5,000 years of delicious Korean food history and updates it for today ’s modern lifestyles. Inspired by authentic recipes, bibigo is sharing the best in Korean foods and flavors, a healthy culture that is created from nature and man, with the whole world. korean food 1
  1. 01Korean cuisine comes from a healthy and fresh food culture that embraces ‘Korea’s nature’.

    Korean cuisine reflects the nature of Korea. From fresh seasonal vegetables and herbs that can be enjoyed in various ways depending on the season, to healthy fermented foods that are aged according to nature's timetable by embracing the cold and heat, to various natural ingredients grown in the sea on three sides of the Korean peninsula, mountains and green fields, and special recipes for each region, Korean cuisine is healthy food nurtured by the sky, embraced by the earth, and made by people.

  2. 02Korean cuisine is a food of harmony and balance.

    It is largely based on serving rice, soup, and side dishes as one complete meal. The harmony of color and taste of the various dishes satisfies the five senses while eating, and each meal is nutritinoally balancend between carbohydrates, protein, and fiber in each dish to maintain healthy lifestyle.

  3. 03Korean food contains the philosophy of ‘Bibim’.

    ‘Bibim’ refers to the act of communicating with each other, sharing what is good, and filling in what is lacking. Bibimbap, a combination of rice, vegetables, herbs, meat, and fermented sauce, embodies the philosophy of bibim, which symbolizes harmony and balance, creating a perfect balance of taste and nutrition within a single bowl.


- Korean Rice Bowl -

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    Beauty in a single bowl, bibimbap
    The verb “bibim” refers to the act of “mixing different ingredients together.” Combined with the noun “bap,” which refers to rice, the mouthwatering idea of bibimbap is born. As can be seen from its name, bibimbap is a dish that combines rice, vegetables, meat, sesame oil, and gochujang in a single bowl to be eaten with a spoon and chopsticks. It is now one of the most well-known names in Korean cuisine.
    bibimbap offers a truly unique package of flavor and nutrition in a single meal. The combination of fresh vegetables of various colors, rice, and meat fills the bowl with a sense of harmony achieved with a low caloric intake.
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  • The spirit of Bibimbap
    The spirit of bibimbap, and the balance and fusion of colors and flavors, seasons and regions, and nature and humans
    bibimbap is perhaps the best representative of the spirits of sharing and integration inherent in the 5,000 years of Korean history. Vegetables from four seasons, the deep flavors of fermented sauces, and their fusion bring forward thousands of combinations on the taste of food. The combination of rice, vegetables, meat, and fermented sauces offer a perfect balance of carbohydrates, protein, and fiber. The art of bibimbap, which brings together different ingredients in a single bowl, is the first demonstration of balance and harmony in Korean culture.
  • Foreigners eating KOREAN FOOD
    Internationalization of bibimbap
    While bibimbap was originally a simple food, it is currently in the process of becoming sophisticated. A combination of rice, vegetables, meat, and fried ingredients, bibimbap is considered to be the representative dish of Korean cuisine by both the Korean society and the international community alike. The earliest historical records of bibimbap date back to the late 1800s. bibimbap made its way into the in-flight meal menu of Korean Air in the start of 1990s and quickly became one of the most popular in-flight menu items in the world.